6 Benefits to Creating Videos For Your Business
Videos are powerful tools that can transform your business from something great to something brilliant. Creating videos and promoting a video marketing strategy has several benefits that reach multiple layers of your business.
Not convinced? Here are 6 game-changing benefits to creating videos for your business!
Make Your Customers Happy
If customers want videos and you want to make your customers happy -- what’s the logical answer? Duh, you start producing videos! From a marketing perspective, consumers have ranked video content over emails, newsletters, social images, blog posts, and even downloadable content like PDFs (HubSpot).
From testimonials to tutorials, videos can be implemented throughout your website and other channels easily. By making your customer happy, you’ll create a domino effect and gain even more benefits like brand loyalty and more sales!
Rank Higher On Search Engines
The presence of videos alone already gives your website a relevant boost in SEO ranking. That’s because search engines love videos. Videos as a medium are considered to be higher-level content. And, we all know that the quality of website content matters for ranking.
If the videos are high-quality and creative, you can soar even higher! That’s because engagement and dwell time are also relevant to your SEO ranking. If the video has a sprinkle of pizzazz, the social media shares will drive up the engagement component. If the video is high-quality and creative, people will spend more time on your website -- which drives up dwell time. If you want your website to rank higher, one of the best means is to create quality videos.
Videos Are Easy to Share
Create a single video, and you’ll be able to share it on a dozen unique marketing channels!
That’s something articles, white papers, and infographics are not able to do at all. Plus, videos themselves rack up more than 1,200% shares when compared to both images and text combined (Small Business Trends).
To create shareable content, the most important factor is creativity. Make unique content that sells your brand and products, while making the video fresh and fun for your audience. Mediocre videos will just end up in the void of nothingness -- put some effort into it!
Builds Trust and Credibility
With millions of businesses out there, consumers aren’t just handing out their trust to anyone these days. Businesses need to garner credibility and earn trust -- and videos are a perfect way to do both.
To build trust and credibility, we advise that you focus on making helpful and meaningful videos, and not ones that are overly salesy. Ultimately, trust and credibility will improve your brand identity, brand loyalty, and conversion rates.
Influences Buyer Decisions
Did you know that 90% of consumers use product videos to help them make their buying decisions (Forbes)? If you don’t use videos for your website and marketing channels, chances are that you are losing sales to your competitors. Videos like tutorials and demos are also great at swaying your consumer over to your side!
Harness the power of video, tell your story, and show the world that you are confident in your product or service.
Videos Show That You Keep Up With the Times
Adaptability is crucial to survival -- let alone flourishing -- when it comes to business. There’s nothing worse than appearing outdated or irrelevant when it comes to your brand. To avoid that, we recommend that you start using videos as soon as possible when it comes to your website and marketing.
How can we be so sure? That’s because videos are becoming more popular by the day, and nothing is going to change that for years to come. After all, Youtube generates more than 1.3 trillion views a day. Adjust now, reap the benefits, and then do a little shimmy when you surpass your business milestones!